Duluth Trading’s radical form of marketing: honesty

Business — By L.A. Times - Business on February 9, 2010 at 10:00 am

The cozy little direct-mail catalog operation, which sells merchandise aimed solely at the American working class, is stepping out of its self-imposed obscurity with some regional test marketing.

The weeks leading up to the Super Bowl loosed a poisoned fog of hype upon the land. Who's in (Hyundai), who's out (Ford). Which of GoDaddy .com's racy ads would be a no-go? Clydesdales or no Clydesdales? Would Electronics Arts' spot for its Dante's Inferno video game really tell viewers to "Go to Hell"?